made ya look.

I used FreeTranslation.com to determine that the blogger who originally posted this (in French) over at Fubiz called this design a "very successful execution." Very successful indeed.

letterforms and logos.

I think a huge part of why I became a graphic designer is because of logos like these. The serendipitous discovery of a shape that can be one thing and another thing all at the same time – how clever! And when the two shapes are letterforms – even better! It takes a special eye to see things in a way that no other eye has ever seen them before.

via Siah Design – good collection of black and white logos
(I don't remember where I first saw the link. I've had it bookmarked for a while.)